Postage Machines versus Overstamping: The Battle of the Century

Okay, maybe it's not the "battle of the century" (hey, how exciting is postage anyway), but it is something your small business needs to consider. Various businesses still use stamps to send out their mail. Maybe they don't think they're big enough for postage machine or maybe they don't understand the savings behind it. The reality is that the postage meter may pay for itself several times over every month.

One of the great savings with postage machines is that you avoid "over stamping" your envelopes, which most of us have done at one point or another. Basically, this means that you're paying the post office more than you have to send a piece of mail. You could be estimating if the weight of the letter, falsely believing it's heavier than it really is, and applying extra postage. You may also be "rounding up" your postage and overpaying by applying too much postage. For example, a 2 ounce letter is $.61 a three ounce letter is $.78. Most people would simply apply two $.44 stamps to the letter, literally throwing money down the drain.

Another common issue is under-stamping. Some people think that $.44 "good enough" for a every piece, when in fact it is not. Usually, it can take days or longer for that mail piece to be returned to you. In the process, you have partners who have not received your invoice, creditors would not received your payment, late fees and interest charges building up and other related issues-all because you missed the right postage by $.17.

By putting a postage meter in your office, such as a Pitney Bowes postage meter, you get all the functionality for under $19.99 a month. You do not have to go to the post office to refill your postage machine; instead, simply connected to a phone line and push the refill button. The meter will call in and download as much postage as you chose. Within a minute, you're ready to stamp.

Several postage meters will let you merge your logo into the postage mark. This gives your mail a unique flyer and, for virtually no cost, how to brand yourself. It also makes your mail appear more professional as it is sent to your customers and prospects

The postage machines is simple-it only takes five minutes to sign up. They are delivered to your office and activated within minutes.

Tags: postage machine | postage meter | postage | stamps | small business | small business stamps | small business postage |




Postage Machines versus Overstamping: The Battle of the Century